The Imperial War Museum has become the latest organisation to join industry trade body, LIMA UK.
The Museum will be celebrating two key anniversaries in 2014 - 100 and 75 years respectively since the start of the two World Wars. It will be leading the national programme of cultural events and commemorations for the First World War centenary and is already attracting licensees.
For example, Airfix will be developing a range of dioramas and military vehicles.
The Imperial War Museum's licensing department has also recently attracted licensees in the games, stationery, textiles, collectables, calendar and diary sectors. It is also well placed to deliver content for apps and computer games.
"As part of the strategy to grow the licensing programme for these anniversaries and beyond, the Imperial War Museum felt it was vital to join LIMA and gain access to the expertise of the wider licensing community," said Elizabeth Bowers, head of publishing and licensing. "LIMA can offer us unrivalled support and greater visibility both in the UK and abroad.
"We are also exhibiting for the first time at Brand Licensing Europe in 2011 and the benefits of being a LIMA member are significant."