ITALY: Betty Boop teams with Fiorella Rubino fashion stores

Retailer gets exclusive on four Betty Boop style tees.
Author:
Publish date:
Social count:
0
Betty Boop and Fiorella.jpg

Betty Boop is currently starring in a special promotion in 200 Fiorella Rubino fashion stores in Italy.

The retailer had an exclusive on four Betty Boop styles from one of King Features' Italian licensees, and was inspired by the announcement of the Simon Cowell film initiative to create an event rather than merely a sales opportunity.

Fiorella Rubino also used the t-shirt collection as the basis for an in-store selfie contest called Searching for Miss Betty Boop.

Consumers who purchased a Betty Boop garment were then entitled to take a selfie with Betty and, by posting the photo on the Fiorella Rubino website, were entered to win a professional model photo shoot.

More than 800 selfies have been uploaded and thousands of votes cast.

The contest is highlighted on the home page of the Fiorella Rubino website, while Betty is also being featured in window displays, signage, entry cards and a special selfie photo op backdrop.

In addition, the retailer created special weekend events for its top performing stores featuring professional photographers taking pictures of the customers.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.