It's a Wild Life grows European portfolio - Licensing.biz

It's a Wild Life grows European portfolio

The design brand has secured a swathe of new continental partners.
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Popular design brand It’s a Wild Life has snared a brace of new continental licensing partners.

In a swathe of deals secured by Bulldog Licensing and its Spanish sub-agent EDEBE, the property has signed an Iberia-wide deal with Cabero for calendars and diaries.

Meanwhile, MJA Licensing has brought Bagtrotter on board for a range of backpacks, shopping bags, luggage, pencil cases and diaries across France.

Created by graphic design agency Form Advertising, It’s a Wild Life brings fashion, style and humour together with wildlife artwork with human characterisation.

“We are delighted to be building on the UK success of It’s a wild Life by expanding into Europe,” said Bulldog Group MD, Rob Corney.

“The property is a universal brand that can work in any territory and we anticipate plenty more deals to come, both in the UK and across the world.”

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