Jakks gets Alvin toy licence

Upcoming film release sparks flurry of activity around Fox brand, including first toy deal.
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20th Century Fox Licensing & Merchandising (in conjunction with Bagdasarian Productions) is lining up a major merchandising push for family property, Alvin and the Chipmunks, with the sequel due to hit cinemas in time for Christmas.

Fox Licensing has signed Jakks Pacific as its toy partner, with the firm creating a line of plush, figures, dolls, play-sets and novelty toys.

In addion, JS Karaoke will develop a range of karaoke products, which will allow fans to 'Alvinise' their voice.

The merchandising programme was unofficially kicked off this year through an agreement with Madame Tussaud's, which introduced the first wax figures based on animated characters to the franchise's Las Vegas museum.

"Janice and I approach The Chipmunks licensing programme as we do their films," said Ross Bagdasarian Jr, CEO of Bagdasarian Productions. "Our hope is to create unique product that is tailored to The Chipmunks and The Chipettes."

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