Jakks lines up Kinectimals plush - Licensing.biz

Jakks lines up Kinectimals plush

Firm inks agreement with Microsoft for toy assortment based on new Xbox 360 video game.
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Jakks Pacific is to roll out a line of plush toys which work with Microsoft's Kinectimals video game.

As well as the special interactive King Cheetah and Maltese Tiger, Jakks is also planning a general plush assortment, which is due to launch in the US from spring 2011. Five animals will be in the first wave.

Limited collector's editions of the Kinectimals game packaged with a seven-inch plush are now available in selected retailers worldwide. In the US, Toys R Us will exclusively sell the King Cheetah bundle, while Gamestop will carry the Maltese Tiger edition. Both will be priced at $59.99.

The toys work with Microsoft Tag technology, allowing players to scan the tag on the plush with the Kinect for Xbox 360 sensor and watch the animal appear in the game.

"We are excited to launch an interactive product based on one of the Kinect for Xbox 360 launch titles and pioneer a new way of gameplay," said Jack McGrath, EVP of operations at Jakks Pacific.

Jorg Neumann, studio manager for Kinect games, added: "Our goal with Kinectimals was to create a game where players could form a strong emotional bond with animals, so we thought it would be a great extension to have a physical version of our adorable cubs that people could take home, play with and collect.

"Jakks was the perfect partner to create the type of plush toys we felt contained the same high quality and emotional value we focused on in the game."

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