Jakks Pacific adds Baby Genius

Firm's Tollytots division becomes worldwide master toy for infant and toddler musical brand.
Author:
Publish date:
Social count:
0
3_Baby Genius.jpg

Jakks Pacific has added Baby Genius - the musical edutainment brand for infants and toddlers - to its roster, after signing a five-year deal with Pacific Entertainment to become the worldwide master toy.

Tollytots will develop a collection of musical and early learning toys, incorporating the music, characters and themes from the Baby Genius series of videos and CDs.

It will cover a broad range of categories including learning and developmental toys, plush and musical toys, as well as several other non exclusive areas.

"We are thrilled to be partnering with the Tollytots team and look forward to utilising their proven expertise in consistently creating compelling product for toddlers based on classic brands," said Larry Balaban, COO of Pacific Entertainment.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.