Skelanimals has appointed Jakks Pacific as its master licensee for a new line of toys, stationery, school and pet products.
Skelanimals is a lifestyle brand which mixes fashion with dark, humourous characters, aimed at tweens and teens. With a grass roots marketing campaign that uses social networking sites, the Skelanimals interactive community, print ads, event sponsorships and tie ins with internet celebrities and alternative bands, the brand has recorded tripe-digit sales increases year over year since its launch in the autumn of 2006.
The new collections from Jakks will be the brand's first foray into mass and mid-tier retailers. The company will introduce new plush beanies, costumed plush, figures with play-sets and accessories, plus clip ons.
Further products in the pipeline include school and office supplies, writing instruments, desk and computer accessories, locker accessories (magnets, shelves, clips and message boards), stationery products, craft and stationery activity kits, novelty toys, handheld electronics, light up necklaces, character flash lights and pet products.