Jakks Pacific to launch Boo - The World's Cutest Dog pet lines

Dog apparel, dog beds and dog blankets will all feature in the new line.
Publish date:
Social count:
0 0cute.png

Jakks Pacific has secured the rights to manufacture and market a line of pets products inspired by Boo – The World’s Cutest Dog.

Under a deal brokered by Knockout Licensing, the Pets Division of Jakks Pacific is planning a line of Boo branded dog toys featuring Boo’s likeness and designed for small dogs, as well as dog apparel, dog beds and dog blankets.

Boo shot to fame through social media where the caninie has become a sensation with more then 17.5 million likes on Facebook and over 600,000 followers on Instagram.

“We’ve been approached to do Boo pet products before, but we chose to wait for the right time and right partner,” said Knockout Licensing president, Carole Postal.

“Jakks Pacific is the perfect partner because they have proven success in pet products and extensive experience with global brands.”

Tony Lawlor, SVP marketing, Jakks Pacific, added: “Our Boo pet products will be designed not only with the World’s Cutest Dog in mind, but it will be a standout line designed specifically for small dogs.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.