Jakks Pacific to ramp up digital and children's entertainment output with new hire

In the newly created position, Wolfson will be responsible for developing, launching, expanding and managing Jakks Pacific’s portfolio of properties’ digital footprint.
Publish date:
Social count:
0 0wolfson.png

US toymaker Jakks Pacific has appointed Jared Wolfson as its senior vice president of digital marketing and Studio JP.

In the newly created position, Wolfson will be responsible for developing, launching, expanding and managing Jakks Pacific’s portfolio of properties’ digital footprint.

He will also spearhead Studio JP, a division dedicated o creating and developing original multiplatform computer generated animated content, in a joint venture with China’s Meisheng Cultural and Creative Corp’s animation studio, Rising Anime.

“As we continue to grow our digital and entertainment footprint, we are excited to welcome back talented individuals like Jared,” said Jack McGrath, chief operating officer of Jakks.

“Jared’s years of experience and success in children’s entertainment will help Jakks challenge the competitive landscape and push its boundaries in both the digital and entertainment space.”

Wolfson said: “Rejoining the Jakks family is a great next step in my career. I look forward to working with the various segments of business in driving product awareness and purchase conversion, while also developing, launching and marketing original integrated kids and family entertainment franchise initiatives.”

Wolfson has been a leader in the Kids and Family Entertainment industry for over 15 years. He has developed, produced and distributed hundreds of hours of animated content to broadcast partners such as Disney Channel, Nickelodeon, Netflix and has overseen the marketing and distribution of multi-billion dollar licensed consumer products businesses with major studios, networks, IP owners and international partners.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.