James Brown makes digital debut - Licensing.biz

James Brown makes digital debut

Shout Factory teams with James Brown Estate for official online destinations.
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The late soul music legend James Brown has made his official digital debut.

Shout Factory has collaborated with James Brown Estate to create official online destinations such as a James Brown YouTube page and Shout's official online site.

The launches mark the 45thanniversary of James Brown’s historic Boston concert following the assassination of Dr. Martin Luther King.

“Building upon a successful relationship formed for Shout's highly popular home entertainment product lines I Got The Feelin’: James Brown in the ‘60s, we’re thrilled to be working closely with the James Brown Estate to create official digital destinations," said Shout Factory’s founders Richard Foos, Bob Emmer and Garson Foos. 

“This is an integral part of our commitment to leverage a variety of digital entertainment platforms to celebrate the very best of pop culture.”

Jeffrey Thompson, vice president of digital strategy and business development, added: “We launched these YouTube, online and mobile experiences today as the 45th anniversary of the Boston concert is a major milestone we all wanted to commemorate. 

“These digital destinations will continue to evolve as we program content specific to key events as well as discover and add new video assets, leveraging Shout Factory’s unique content curation capabilities.”

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