Japonesque extends Scarlett & Crimson plans

Agreements signed for both the US and the UK.
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Coolabi has revealed further beauty deals for its growing Scarlett & Crimson property.

The firm's deal with beauty company Japonesque - which already covers US cosmetics for the brand - has been extended to include a range of bath, body and haircare products for the US market. Coolabi has also inked a deal with the firm for the UK.

Designed for teen and tween girls, the products are likely to launch for autumn/winter 2012.

"In sharing cosmetic designs with our US retail partners, we heard several times how the tween category was missing a good quality offering in the hair, bath and body category - Scarlett & Crimson is now able to fill that void," said Karen McKay, president of Japonesque. "We're also looking forward to creating great cosmetic ranges for the UK market."

Natasha Dyson, head of licensing at Coolabi, added: "Scarlett & Crimson continues to be a key brand for us in 2012 and we are excited to be expanding the product range in the US, as well as introducing a brand new range of cosmetics in the UK."


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