This week saw the launch of the JCB Kids spring/summer range throughout M&Co stores in the UK.
Designed and manufactured by Fashion UK, the line marks the third season of JCB Kids branded clothing.
Available in a range of stores and online, the line has been created for children aged 18 months to six years, which features t-shirts, shorts, underwear, nightwear and footwear.
“We are thrilled to continue our clothing and footwear range with M&Co,” said Caroline Potter of JCB.
“Fashion UK are extremely talented in how they execute the brand onto children’s clothing in a fun, stylish way and M&Co are the perfect partner to retail the line to consumers. The relationship between all three brands is extremely strong and we look forward to a successful summer season."
To celebrate the launch, activities took place at flagship stores in Christchurch and Romsey, which included appearances by the transforming JCB character for photos and giveaways.
Activity booklets will also be given away in store with all purchases over £15, while the JCB Blogger Ambassadors will be reviewing and posting content across social media platforms.