JCB Kids line debuts in M&Co stores

Designed and manufactured by Fashion UK, the line marks the third season of JCB Kids branded clothing.
Publish date:
Social count:
0 jcb kids clothing.jpg

This week saw the launch of the JCB Kids spring/summer range throughout M&Co stores in the UK.

Designed and manufactured by Fashion UK, the line marks the third season of JCB Kids branded clothing.

Available in a range of stores and online, the line has been created for children aged 18 months to six years, which features t-shirts, shorts, underwear, nightwear and footwear.

“We are thrilled to continue our clothing and footwear range with M&Co,” said Caroline Potter of JCB.

“Fashion UK are extremely talented in how they execute the brand onto children’s clothing in a fun, stylish way and M&Co are the perfect partner to retail the line to consumers. The relationship between all three brands is extremely strong and we look forward to a successful summer season."

To celebrate the launch, activities took place at flagship stores in Christchurch and Romsey, which included appearances by the transforming JCB character for photos and giveaways.

Activity booklets will also be given away in store with all purchases over £15, while the JCB Blogger Ambassadors will be reviewing and posting content across social media platforms. 


6_JCB detail image.jpg


The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.