UK-based licensing firm JELC has been appointed to expand and manage an international licensing programme for greetings and gift range, The Wisdom of Kids.
The firm will aim to build on the success of the greetings card range to expand the retail presence of the line across the globe.
JELC will also target additional categories in each territory in order to further establish the brand with new lines in gifts, stationery, apparel, electronics, home-wares, textiles and more.
Jane Evans, joint managing director, JELC, said: “The Wisdom of Kids has a wit and charm which is applicable to many product categories and international cultures.
“We strongly believe we have a highly successful, evergreen property on our hands and are looking forward to working closely with Soula to expand the brand.”