JELC eyes new categories for Lillipippins

Agency will show off the brand at BLE this year, which is a License This finalist.
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Global licensing agency JELC is preparing to push tiny creature brand Lillipippins into a host of categories this year.

The firm will show off Lillipippins at Brand Licensing Europe this year. It says it's "the most stunning design concept of the year" and has "undoubted potential in numerous retail categories".

It will be promoting Lillipippins as "an ideal brand" for greetings and stationery, publishing, new media, housewares and décor, giftware, nursery products, apparel, confectionery and food, and health and beauty products.

Lillipippins are crafted representations of woodland and wild animals — giraffes, pandas, squirrels, butterflies and more — but with a difference: they are all minuscule. In award-winning designer Lisa Johnson’s illustrations they can be seen relaxing on — or peering round — household objects that tower over them.

The Lillipippins brand is also a finalist at License This, the annual challenge at Brand Licensing Europe, where new brands or licensing concepts are pitched to a panel of experts. 

Janet Woodward, Joint Managing Director, JELC, said: “Lillipippins is a wonderful concept: easy to understand and instantly appealing but also sophisticated in its design and beautifully portrayed. 

"This stunning quality, combined with its humour and charm, makes Lillipippins unlike any other brand. We were instantly attracted to this unique concept and we think licensing and retail — and consumers — will be too."

Lillipippins will have a presence at BLE 2013 this October at JELC's stand - E010.

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