The line launched at Target.com in May and is already on its best sellers list. The range, produced under licence by the Isfel Company, retails at $10.99 for a set of two and is suitable from birth to 18 months..
The Jelly Belly baby creepers range captures the fun and variety of the jelly beans, with slogans such as I’m a Human Bean and Bean in the USA.
Since being appointed in 2006, TLC has built a program of over 53 licensees for the brand worldwide, who are currently retailing in over 25,000 stores and is generating retail sales in excess of $30million. The firm expects this figure to double over the next two years.
Vu Myers, licensing manager for Jelly Belly Candy Company added:
“We love seeing our brand interpreted into such fantastic product areas, the Jelly Belly baby collection is fun and very cute, we capture people’s imaginations with these products, and re-create what Jelly Belly Candy Company does best…make people smile.”