JLS joins Character World line-up

Firm bolsters catalogue with top boy band signing.
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Character World has added another top boy band to its portfolio.

The firm has picked up a two-year contract from Global Merchandising to produce a range of bedroom products featuring JLS.

The line-up will include double and single duvet covers (pictured with brand director, Tim Kilby), cushions, towels and sleeping bags.

"We were keen to secure the JLS licence, as we're confident the group has staying power and that demand for their products will remain high," said Danny Schweiger, joint MD of Character World. "We're really carving a niche in the music sector and it's a growth area for Character World."

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