A ‘Being Joe Cool’ installation is to take place at the Nordic Light Hotel in Stockholm from August onwards.
The project is a cooperation between Peanuts’ Nordic licensing agent Plus Licens, anti-bullying organisation Friends, the hotel and event bureau Rekostylisterna. It will form part of the 60th anniversary celebrations for the brand.
A number of Swedish celebrities have been invited to create Joe Cool statues. These will then be auctioned off at the end of the exhibition to raise funds for Friends.
“This is a great tribute to Snoopy, one of the coolest characters of our time, and also a great support to the work of Friends,” said Camilla Olin, Peanuts brand manager at Plus Licens. “From the very beginning, the Peanuts strip dealt with issues like friendship, security and loneliness among children. We are happy and proud to take part in this project and celebrate the 60th anniversary of Peanuts in a unique manner.”
The character of Joe Cool first appeared in the comic strip on May 27th 1971. The exhibition will look to build on attitudes and fads from the early 1970s, featuring memorabilia from the era in an environment inspired by quotes and key visuals from the Peanuts strip.