Spain's Martomagic has signed up Jonic Distribution North America to distribute the latest series of Gogo's Crazy Bones in the US.
Supported by Magic Box International, JDNA will be looking to grow the popular brand even further across the US and Canada with a multi-million dollar TV advertising campaign. There will also be a sampling programme which will see up to five million packs of Gogo's given away across the region.
Content will also be featured across social networking sites.
"We are very excited to be working with Martomagic to help drive Gogomania in North America," said Andy Redmond, president of JDNA.
Gogo's is a Bulldog Licensing property, owned by Martomagic and PPI Worldwide Group. Joy Tashjian Marketing Group is the US licensing agent for the brand.