JELC is starting to build up the licensing programme for new girls' targeted brand iDoo-B-Doo, signing up JTL Licensing as agent for the Greek market.
JTL will work with JELC to develop a brand strategy that both reflects the global potential of iDoo-B-Doo and is designed specifically for the Greek market.
The 'make and create' brand is underpinned by a series of beautifully written and illustrated stories, plus a forthcoming TV adaptation. The central characters are Dolly Doodles, a little girl with hopes, dreams and wishes, plus a collection of animal characters. They all like to make paper craft cards and gifts decorated with slogans such as 'iDoo-B-Doo love you' and 'You're abso-toodle-doodle-lutely the best'.
The initial licensing focus will be on greetings cards, arts and crafts, publishing, homeware, stationery and apparel.
The first licensed products will be available in the UK later this summer.