Previously executive VP of global licensing and marketing for Ragdoll, Andrew Kerr is bringing his experience to Entertainment Rights - taking on the role of executive director for consumer products and marketing, international.
In the newly created position, Kerr will be responsible for further developing and overseeing ER's commercial strategy for its portfolio across the UK and international territories (excluding US and Canada).
Key brands for the firm include Postman Pat, Rupert Bear, Basil Brush, Guess with Jess, Lassie, Casper, Where's Wally?, George of the Jungle and VeggieTales.
Kerr will work to align ER's UK and international licensing, marketing and brands divisions, allowing for a more focused approach to brand exploitation. He will also work with the US senior management to implement a global brand strategy consistent across the group.
"Andrew is undoubtedly one of the most creative and commercially strategic licensing and marketing executives within the global media marketplace," said Jane Smith, chief commercial and creative director at ER.
"His track record in the development and strategic roll out of brands is excellent and we believe his skills will ensure that the ER brand portfolio remains at the forefront of the global family entertainment arena."
Kerr spent over seven years at Ragdoll, opening the firm's first international office in New York and establishing the Ragdoll brand and key properties Teletubbies, Brum and Boobah.
Prior to this, he was retail director for The Itsy Bitsy Entertainment Company in New York, where he designed and executed key retail strategies for a host of children's brands including Teletubbies and Huggy Buggies.