Key brands lead the way in 2011 TOTY Awards

Ben 10, Chuggington, Thomas, Toy Story and Monster High all nominated for US toy accolades.
Publish date:
Social count:
1_184_6909_184_4921_184_3163_Chuggington, profile.jpg

The nominees have been revealed for the US toy industry's Toy of the Year Awards 2011, with several licensed brands getting the nod.

Ben 10 Ultimate Alien (Turner CN Enterprises), Chuggington (Ludorum), Dinosaur Train (Jim Henson Company), Monster High (Mattel), Thomas & Friends (Hit) and Toy Story 3 (Disney) have all been nominated in the Property of the Year category.

In addition, licensed toys including Lego's Toy Story Western Train Chase, Tron: Legacy Zero Gravity Light Cycle (Disney/Spin Master), Hot Wheels R/C Stealth Rides (Mattel), Justin Bieber Music Video Collection Singing Figures (The Bridge Direct) and Dance Star Mickey (Fisher-Price) among others have been shortlisted in certain categories.

The winners will be announced at a special ceremony to open the 108th American International Toy Fair in New York on February 12th 2011.

For further details on the show and the awards, click here.


6_184_8358_Moshi Monsters, small.jpg

Headlines of 2011

From buyouts, big name exec moves, shock deals and Moshi Monsters, we look back at some of the biggest stories from last year.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.