Kidz Entertainment/EEMC is growing its property portfolio further – inking a deal with Lisle International Licensing which will see it handle the hit Zhu Zhu Pets brand in the Nordics and Eastern Europe.
The toy property has already proved a success across the UK, US and Australia, picking up numerous Toy of the Year accolades.
"We are delighted to be representing Zhu Zhu Pets," said Morten Geschwendtner, CEO/MD of Kidz Entertainment. "The brand has huge potential and we will be looking to secure deals across a number of different sectors."
Colin Lisle, managing partner at Lisle International, added: "Kidz Entertainment has an unparalleled reputation in the Nordics and Eastern Europe and this appointment ensures that we have very strong representation in these key territories."