King Features Syndicate and Chupa Chups have agreed a deal to co-brand the Chupa Chups name and logo with the name and likeness of Betty Boop.
Chupa Chups sell billions of sweets every year to 150 countries, while Betty Boop is one of the most popular animated characters in history, with close to 200 licensees in the US and twice as many internationally.“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. "We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.” Marta Ballesteros, senior brand manager for Chupa Chups, added: “This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market.”
As the worldwide exclusive licensing agent for Betty Boop, King Features is also seeking licensees for co-branded merchandise in apparel, fashion accessories, footwear, housewares, smartphone accessories, stationery and app games.