King Features has announced that BR Licensing will represent its brands, which include Betty Boop and Popeye, in Brazil.
“Brazil is an increasingly important territory for our licensed properties,” said Cathleen Titus, VP of Licensing for King Features. “We are delighted to retain the services of BR Licensing, which has developed excellent relationships with quality licensees in a variety of categories and the country’s top retailers.”
“We are very excited to be working with King Features,” said Glenn Migliaccio, licensing director at BR Licensing. “Betty Boop already has a solid base of licensees but we feel there are opportunities for tremendous growth. Popeye and Olive Oyl, Hagar the Horrible and Beetle Bailey also have huge potential, particularly in the publishing and adult fashion categories. We are honored to have these iconic brands in our portfolio.”
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