King Features appoints Copyrights Asia - Licensing.biz

King Features appoints Copyrights Asia

Agent to handle company's properties in Japan.
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King Features has appointed Copyrights Asia as its new agent in Japan.

Properties will include Popeye the Sailor Man and Betty Boop, for which King Features (in concert with Fleischer Studios) is the worldwide exclusive licensing agent.

"Copyrights Asia is excited to represent King Features and their portfolio of classic properties in Japan," said David Buckley, president of Copyrights Asia. "Awareness levels are high for Popeye and Betty Boop, and both properties enjoy a strong group of committed licensees."

Cathleen Titus, VP of international licensing for King Features, added: "Copyrights' expertise in critical areas such as retail promotion will offer us new opportunities to enhance our brand presence in Japan."

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