King Features launches new Popeye and Olive Oyl fashion range with Bellerose - Licensing.biz

King Features launches new Popeye and Olive Oyl fashion range with Bellerose

In a deal brokered by Biplano Licensing, Bellerose has launched an exclusive collection for boys and girls that pays tribute to the fun, romantic and fashionable universe the pair inhabit.
Author:
Publish date:
Social count:
0
_MG_6875

Hearst-owned King Features Syndicate has detailed a new fashion collaboration with Bellerose for the iconic Popeye and Olive Oyl.

In a deal brokered by Biplano Licensing, Bellerose has launched an exclusive collection for boys and girls that pays tribute to the fun, romantic and fashionable universe the pair inhabit.

Available in France, Belgium and the Netherlands, the apparel line will feature playful prints, pre-worn looks and timeless pieces made in true Bellerose fashion.

“Bellerose’s trendy and whimsical designs perfectly capture the essence of Popeye and Olive Oyl,” said Carla Silva, VP and GM, global head of licensing for King Features.

“We are excited to bring these iconic characters to a younger generation of fans in Europe with Bellerose.”

Bellerose is a Belgian apparel brand that has been creating premium clothing for the whole family since 1989.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.