King Features' Olive Oyl bags ad campaign - Licensing.biz

King Features' Olive Oyl bags ad campaign

Character to front drive for Irish dairy brand Kerrygold.
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Popeye's girlfriend Olive Oyl has launched her own media career, signing up to appear in ads for Irish dairy brand Kerrygold, promoting its butter and olive oil spreads.

Print ads have recently appeared in the likes of The Daily Express, Telegraph magazine, Sunday Mirror's Celeb supplement, BBC Good Food and BBC Olive magazine, Readers Digest and Sainsbury's magazine, with more to follow.

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