Kit Kat breaks into cosmetics with Etude House partnership

There is now a range of Kit Kat branded makeup thanks to a collaboration between the iconic Nestle chocolate brand and the Korean beauty brand Etude.
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kitkat make

How this one missed the headlines earlier this month is anyone’s guess but Nestle’s Kit Kat brand has launched into the cosmetics market with a range of makeup.

The range is the result of a new partnership with the Korean firm Etude House and has seen the launch of a chocolate-inspired offering that includes Play Color Eyes Mini Kits in original and strawberry tiramisu palettes.

Each set comprises a micro palette of eyeshadows, a velvet Kit Kat pouch and a bar of the popular chocolate itself - for sustenance.

The range was revealed earlier this month via the beauty brand’s Instagram page.

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