Knockout packs in the licensees for Boo

Six new partners revealed for The World's Cutest Dog.
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Knockout Licensing has added a further six partners to the licensing programme for Boo - The World's Cutest Dog.

The Facebook sensation currently has over 5.1 million fans.

New licensees include Paladone Products (novelty items such as mugs, magnets, pin badges, pencil toppers and umbrellas among others); Mighty Fine (apparel); License 2 Play (disposable cameras); Innovative Designs (stationery); FouFou Dog (luggage tags, keychains, pet blankets); and Calendar Holdings (jigsaw puzzles and playing cards).

These join existing partners Gund, Evy of California, Ripple Junction, Audiology and Chronicle Books.

"Boo's popularity and the demand for Boo licensed merchandise has been nothing short of spectacular - and we are just getting started," said Knockout Licensing's Tamra Knepfer.

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