Kokomo picks up Mr Men and Little Miss for toiletries line

Fluid World secures deal with health and beauty specialist.
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Health and beauty firm Kokomo is to develop a range of Mr Men Little Miss toiletries, tween fragrance and dental care, along with men's grooming products.

Launching in spring 2014, product lines will include Mr Men Little Miss Children's Toiletry Gift & Travel Sets, hand wash and moisturiser, 3D bubble bath and 3D flannels, along with bath crayons, children's lip balm and toothpaste.

The men's Mr men Toiletry Gift Set will include deodorant and aftershave, face wash, scrub and moisturiser, along with travel bags and men's grooming products.

"It is a real pleasure to have signed this iconic licence," said Gary Little, Kokomo's creative director and managing partner. "I'm thrilled to be working with Sanrio; there is so much scope in the humour and broad appeal of Mr Men to bring some fun and creative ranges to market."

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