Kokomo welcomes Moxie Girlz

Start up toiletries and household firm planning product for autumn 2011 launch.
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Newcomer to the licensing business, Kokomo is continuing to build its stable of children's brands, adding MGA's Moxie Girlz to its line-up.

The firm will create a line of toiletries, cosmetics and perfumes for launch in autumn 2011, having secured the deal with The Licensing Company, which represents the property in the UK.

"Adding Moxie Girlz to our portfolio enables Kokomo to expand into the tween market," commented Mark Wilde, commercial director at the firm. "With over 15 years experience of developing innovative and successful product ranges for the girls health and beauty category, we are excited to be working with MGA and TLC on Moxie Girlz."

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