Lanoo Graphics readies new Monster Jam line - Licensing.biz

Lanoo Graphics readies new Monster Jam line

Bulldog inks fresh deal with stationery firm for Benelux region.
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A line of stationery and backpacks featuring monster truck property - Monster Jam - will launch across Benelux, after Bulldog Licensing signed a new deal with Lanoo Graphics.

The brand has been making strong in-roads into the licensing business, with a number of partners on board including Mattel as worldwide toy licensee, K'Nex as construction toy partner and Activision as video games licensee.

The Monster Jam tour is due to return to the UK in May and Benelux in the autumn.

"Monster Jam is absolutely red hot at present and Lanoo Graphics is responding to huge consumer interest with this new line, which is set to fly off the shelves," said Bulldog's MD, Rob Corney.

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