LazyTown appoints new master toy

Simba to release over 100 different product lines starting from spring 2011.
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LazyTown has appointed Spanish company Simba as its new master toy partner.

The firm is planning to roll out over 100 different product lines in 20 categories, starting from spring 2011.

The collection will include play-sets, educational games, vehicles, costumes, musical games, electronic games and outdoor.

Further recent activity surrounding LazyTown includes TVE signing a co-production deal to produce 26 new episodes of LazyTown Extra in Spain; a shopping centre appearance in Sofia, Bulgaria by Stephanie and Sportacus; and a deal in Mexico with the Washington Apple Commission, California Grapes and USA Pears, aiming to encourage children in the country to eat more fruit and be more active.

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