American Greetings Properties and its Strawberry Shortcake character joined forces with Alex’s Lemonade Stand Foundation (ALSF) to help raise national awareness and support fundraising efforts for childhood cancer research last month.
Together, they enlisted volunteers from across the US to host Strawberry Shortcake Alex's Lemonade Stands. Additionally, for every Strawberry Shortcake Lemonade Stand registered, American Greetings Properties, and CPLG, the global licensing agent for Strawberry Shortcake, contributed $50 to ALSF.
The programmes helped to raise more than $75,000, with all funds going to ALSF.
“We are thrilled with the overwhelming response to the Strawberry Shortcake Alex’s Lemonade Stands and couldn’t be more pleased to have helped this wonderful foundation in their tireless fight against childhood cancer,” said Gabrielle Oliff, marketing director for American Greetings Properties. “We remain committed to helping raise both awareness and funds to support this cause, and look forward to continuing our partnership with Alex’s Lemonade Stand Foundation in the future.”