Licensees rally to Cannonball 8000

High-end collectables and apparel aimed at motoring enthusiasts on the way.
Author:
Publish date:
Social count:
0

Bulldog Licensing is looking to build up Cannonball 8000 even further as a brand, having already signed up a number of key licensees.

The firm is keen for the products to match the 'aspirational values' of the rally itself. To this end, ID-Wall will be producing 12 canvas art prints that reflect the pace and glamour of the rally in single images and stylish montages.

Lazzati, one of Europe's leading experts in quality performance fabrics, will be producing high-end fashion apparel featuring the Cannonball 8000 logo. Lazzati has previously worked with the likes of Prada, Dolce & Gabbana and Armani.

Bulldog's future plans for the brand include licensed publishing, watches, car accessories and collectable die-cast replicas.

"This is a luxurious, aspirational brand and our licensing programme reflects that with some beautiful products," said Rob Corney, MD of Bulldog. "I'm a big fan of the Cannonball 8000 and it's exciting to be identified with the rally."

Conrad Wall, founder of the Cannonball 8000 rally, added: "We are delighted to be working with some top class licensees on this programme."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.