Licensees sign up for YooHoo & Friends -

Licensees sign up for YooHoo & Friends

Aurora World girls' brand adds Blueprint and Vogue International to portfolio.
Publish date:
Social count:
1_YooHoo, small.jpg

Stationery and houseware partners have been added to the growing licensing programme for Aurora World's YooHoo & Friends.

Blueprint Collections will be launching a stationery and bag range for autumn/winter 2011 - showcasing it at Spring Fair in February. The initial range will focus on independents, specialist gift stores and department chains.

"We are really excited about launching YooHoo & Friends as, following the success of Aurora's range, we know there is a lot of pent up demand for other YooHoo products in the marketplace," said Helen Webster, licensing and marketing director at Blueprint.

In addition, Vogue International has signed up as housewares licensee. The firm will be launching a lunch bag, glitter dome bubbler, dome pop-up bottle and spinning fun straw featuring the main characters.

Chris Thompson, Vogue MD, commented: "We have been aware of the growing success of YooHoo & Friends and we are thrilled to have the opportunity to offer something for the younger girls, which is currently missing in the licensing arena."

YooHoo & Friends will debut in Redan's Sparkle World title on February 3rd.

Sales of the soft toy line have reached $200m at retail, with UK sales in 2010 showing an increase of 40 per cent on 2009.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.