Poetic Gem's licensed division's executive director Elliott Matthews is getting on his bike for charity.
He will cycle from London to Paris, covering 300 miles in over four days, in a bid to raise £2,500 for licensing industry charity Light Fund.
Poetic Gem will also double all the money Matthews raises for the cause.
Matthews said: "In true Elliott style, I have left a lot to the last minute. Training is going well, but the snow over Christmas - not to mention the booze - has put everything back a little bit!
"However I’m now back into full training mode and am well on course for the ride in April. I am riding for a fantastic cause in the shape of the Light Fund so am hoping that as many people as possible will be able to get behind me and help me reach my funding target!”
To sponsor Matthews' charity bike ride, visit www.justgiving.com/Elliott-Matthews.
You can find out more about the Light Fund at www.lightfund.org.
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