Licensing growth continues for Elvis Presley

Demand for Elvis-themed product soars as 35th anniversary of his death approaches.
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The worldwide licensing programme for Elvis Presley will see hundreds of new products launching by more than 260 official licensees around the globe.

Included in this is significant new activity from six international agents, as well as growth and new products from domestic US licensees.

Products are being developed to commemorate the 35th anniversary of Elvis' death in August, while there are also a number of new opportunities heading forward into 2013. New items include apparel, books, music and a 4D film.

Highlights include a new casino multi-level progressive jackpot slot machine from International Game Technology - featuring a classic jukebox design, players can sing along to Elvis' hits while they spin and win on a number of king-inspired bonuses.

Other key items include Graphic Elvis, a book from Liquid Comics which combines rare quotes, writings, photos and memorabilia with original pieces of artwork; plus an Elvis Kingman acoustic guitar from Fender; an 'Aloha from Hawaii' Mr Potato Head from PPW Toys and an Elvis sculpture from Precious Moments.

Various online promotions are also taking place, while fans have also been voting for their favourite Elvis songs to create a new CD which will be released on July 31st.

Celebrity Entertainment, EPE's agent in Europe, recently revealed a deal with Sanrio that will co-brand Hello Kitty with Elvis, featuring the character outfitted in Elvis' signature sunglasses and classic jumpsuit.

Other new products from Europe include an Elvis-inspired 4D movie developed for attraction and ride films, an Elvis Triumph motorcycle and a line of apparel from Benetton.

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