LICENSING TRENDS: Bologna Book Fair and Kids Licensing Forum

Toy Industry Association trend specialist Reyne Rice offers her view on the recent events.
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This year's Bologna Children's Book Fair and Kids Licensing Forum emphasised the long-standing recognition of publishers that licensed products can boost a book's popularity, while adding a broader range to the title's merchandising mix.

As the Toy Industry Association’s global trend-spotter, one of my main goals in attending was to scout and compare the trends emerging in Europe with those seen earlier this year at the American International Toy Fair in New York.

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