LIMA details latest webinar ahead of Licensing Expo 2014

“How to work a tradeshow” has been created to help attendees of the show gain the best value from the event.
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LIMA has revealed details of its latest webinar to help global exhibitors and attendees of the upcoming Licensing Expo in Las Vegas.

“How to work a tradeshow” has been created to help attendees of the show gain the best value from the event, and will be hosted by LIMA UK’s Kelvyn Garner and Start Licensing’s Ian Downes.

The webinar will take place on Wednesday, May 14th at 2.00pm BST or 9.00am EDT, and will see the pair offer advice to international exhibitors and attendees, big or small budgets alike.

Following the talk, there will be an opportunity for participants to ask their own questions.

Topics will include: How to attract footfall, the pros and cons of appointments versus walk-ons, how to pitch yourself, deals or discussions and post-show follow-ups.

“Two trade show veterans share their experience as exhibitor, visitor, speaker, party host and guest at trade shows around the world,” said Gardner.

“Especially useful for less experienced licensing execs, make sure you and your staff get the best value out of the next show you attend. With Progressive Greetings Live, Surtex and Licensing Expo Las Vegas al coming up fast, take this opportunity to pick up vital tips and get the most out of your exhibitions budget.”

The webinar is free to LIMA members. To register to take part, click here.

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