LIMA unveils International Licensing Excellence nominees

Hello Kitty, The Twilight Saga and In the Night Garden all in the running for Licence of the Year.
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LIMA has announced 75 nominees for the Annual LIMA International Licensing Excellence Awards, recognising the industry’s most successful licensed properties and products from the past year.

Awards in seven categories plus the Licence of the Year Award will be announced at LIMA’s Opening Night Awards Party on June 8th during Licensing International Expo 2010 in Las Vegas.

Nominations were solicited from across the licensing industry and winners will be chosen by a vote of the LIMA membership.

The Licence of the Year award recognises the property that has had the most significant and profound impact on the licensing community during 2009.

The candidates listed below were chosen by the LIMA Awards Committee from among the category-specific nominees.

2010 Bridgestone NHL Winter Classic - National Hockey League
Burger King - Burger King/Broad Street Licensing Group
Food Network - Scripps Enterprises/Brandgenuity
Hello Kitty - Sanrio
In the Night Garden - Ragdoll Productions/BBC Worldwide Limited
Skelanimals - Skelanimals/Art Impressions
The Twilight Saga: New Moon - Summit Entertainment

Charles Riotto, president of LIMA commented: “This year’s candidates for The International Licensing Excellence Awards include several classic brands as well as new properties, illustrating licensing’s power to help brands stay vital and relevant to new audiences.

"We’re also proud that the field is truly global, with 75 nominees coming from Asia, Europe, and Latin America in addition to North America.”

Sixteen awards will be presented to top licensees and properties in seven categories: Art, Character, Corporate, Film/Television/Entertainment, Sports, Licensed Promotions, and Retailer.

In addition awards will be given to the Best Brand Program of the Year in the Character, Corporate, Entertainment, and Sports categories, awards for Best Licensee-Hard Goods and Best Licensee-Soft Goods will be presented. In the art category, best program and best licensee will be recognised.

For a complete list of the nominees in each award category, please visit the LIMA website. Voting for the awards is open to LIMA members until May 14th and winners will be announced on June 8th.

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