Lisle International Licensing has appointed Character Licensing & Marketing as sub licensing agent in South Africa for the hit ZhuZhu Pets property.
Prima Toys is the master distributor of ZhuZhu Pets in South Africa, and CLM will now be working on developing the licensing programme to include products which complement the toy range.
"We are delighted to be representing ZhuZhu Pets," said CLM's Janine Wills. "The brand has huge potential in South Africa and we will be looking to secure deals across many different categories. The opportunities for prospective licensees are great."
Commenting on CLM, Colin Lisle, managing partner of Lisle International Licensing, added: "Their knowledge of the South African market is ideal for what we want to achieve for the property and will ensure that we have a very strong respresentation in the territory."