Australian toy firm Moose Enterprise has confirmed Lisle International Licensing will manage the UK and Ireland licensing programme for its new property The Zelfs.
ToyNews reported that the toy line was unveiled to UK and Irish retailers at London Toy Fair in January and will be distributed throughout the territories by Character Options. Read the story here.
Lisle is now looking to appointing key licensing partners for 2014.
Paul Solomon at Moose Enterprise said: "We are delighted to be working with Lisle International on this venture.
"As the appointed agents on another of our properties, The Trash Pack, Lisle has done a great job growing the brand exponentially.
"We are confident that this success will be echoed with The Zelfs which is as engaging for girls as The Trash Pack has been for boys.
"We look forward to welcoming multiple new partners on board."
Francesca Lisle added: "We are incredibly excited about the prospects for this new property.
"The creative inspiration is perfect for the target market of girls aged four to nine and there is an incredible amount of content for prospective partners to work with.
"Character Option’s launch campaign will certainly ensure this brand has a high profile from July onwards."
The Zelfs' launch campaign will see mass sampling, girl's press features and retailer events, plus the support of a heavyweight TV campaign.
"In addition, the brand will have its own website and animated webisodes all of which will be utilised to encourage collectability," concluded Lisle.
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