Ink has appointed Lisle International to lead the UK licensing programme for Masha and the Bear.
The CG-animated show is "hot property" in Europe, where there is over 400 licensed products in the marketplace. It's currently being adapted for the UK.
Lisle has said Masha and the Bear will "become an inspired part" of its portfolio and the agent is ready to talk with prospective licensees today.
Claus Tomming, director at Ink said: "By appointing Lisle we have opened the books for UK partners to join and prosper from the Masha and The Bear license. The characters and storylines lend themselves to whole world of merchandise, from toys and gifts through to, confectionary. With Lisle on board we will be able to enjoy the comical duo across a breadth of platforms."
Gayle Tarrant from Lisle added: "We are delighted to be working so closely with Ink and Masha and The Bear. The episodes that make up the TV series are truly inspirational, being funny and heart-warming at the same time. We believe that this property is perfect for all manner of sectors and look forward to speaking with prospective partners."
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