CAKE and Cheeky Little Media have appointed Lisle International in the UK & Eire and The Fusion Agency in Australia to handle the licensing push for its new show, Bottersnikes and Gumbles.
The brand will be introduced to firms at this month's London and Nuremburg Toy Fairs.
The series follows the adventures of three Gumble heroes, Tink, Bounce and Willi, who can squash and stretch into any imaginable shape without being hurt, as they avoid getting tin-canned by their lazy neighbours, the Bottersnikes.
“We are very much looking forward to working with both Cheeky Little Media and CAKE on Bottersnikes and Gumbles," said Francesca Lisle-Grimshaw, Lisle International.
"The animation is extremely entertaining and we think it will translate fantastically well into merchandise.”
Bottersnikes and Gumbles is a Netflix original title co-produced with CBBC in the UK and Seven Network in Australia who have already begun airing the series, while CBBC are set to broadcast in July 2016.
Netflix will premiere the series globally across all markets in 2016 except for Australia and the UK, which will join Netflix in 2016 and 2017 respectively.