Lisle launches ZhuZhu Pets friendship campaign

Thinking of Zhu created for school summer holidays and will include range of six e-cards.
Publish date:
Social count:

Lisle International Licensing is looking to "champion friendship" with its summer campaign featuring ZhuZhu Pets.

Thinking of Zhu will run throughout August and has been created so that friends can stay in touch with each other through the school summer holidays.

Children can download six e-cards to send to their friends and family free of charge. Messages include 'I Love Zhu', 'Thinking of Zhu' and 'Missing Zhu'.

The multi-platform campaign will be advertised through the key girls' press, as well as on social media site Swapits, where a microsite will be created for messages to be downloaded and sent safely.

The campaign will also feature on over 200,000 collector's posters distributed in girls' magazines during August. Mums of younger children will also be encouraged to get involved.

"The Thinking of Zhu campaign is a free for all activity that epitomises the feel good nature of the brand," explained Francesca Lisle from Lisle International Licensing. "We are delighted that we can champion friendship in this innovative way and we believe thousands of children will take part and enjoy the activity."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.