The partnership will see a wide collection of jigsaws being produced and distributed across Central and Eastern Europe and internationally, from spring 2011.
Produced under the Sure-Lox brand, ZhuZhu Pets will become the latest name in an wide range of key children’s licences already offered by The Canadian Group.
Francesca Lisle, business and marketing manager of Lisle International Licensing commented: “We are delighted to be working with The Canadian Group. Puzzles are a significant category for the programme and the Sure-Lox Puzzles innovation and development matches perfectly with what we want to achieve for the property.
"The initial puzzle portfolio is very impressive and will be available for all to see at the coming trade fairs, whilst the plans for future development means there is much more in the pipeline.”
Mary Stratton, marketing and licensing director of The Canadian Group, added: “ZhuZhu Pets is one of the most exciting new kid’s properties around and we have great plans for the way it will be used with our puzzles. We are delighted to be on board.”