Little Ewe makes interactive move - Licensing.biz

Little Ewe makes interactive move

Sentiment property in new online launch and animated music video.
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Bulldog Licensing has revealed that design-led property Little Ewe is to star in an animated pop video with up and coming singer, Lotte Mullan.

The video for Alright with Me is now available to view in the 'Ewe Tube' section of the online greeting card site Moonpig.com.

The Little Ewe brand continues to grow its presence on Moonpig.com - the dedicated page, video and the download mark the launch of a new range of over 200 designs.

The licensing programme is also going strong. Lazzati is on board for apparel, Danilo for greetings cards, wrap and tags and Posh Paws for plush toys and gifts. Sharpcards also features Little Ewe in a mobile download.

"We are talking about a brand and a singer who are tipped to be very big," said Bulldog MD, Rob Corney. "She's signed to a major label and they expect her to sail into the charts. Little Ewe is signed up with top licensees - about to set sail into retail - it's a fantastic mutual opportunity."

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