Little Mix signs beauty range deal with Cheltenham independent SLG - Licensing.biz

Little Mix signs beauty range deal with Cheltenham independent SLG

The Cheltenham-based outfit will produced a collection of products under the brand LMX, targeting Gen Z and millennial consumers.
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Pop group Little Mix has signed a new partnership with the family-owned cosmetics specialist, SLG for a range of beauty products.

The Cheltenham-based outfit will produced a collection of products under the brand LMX, targeting Gen Z and millennial consumers.

It’s the latest high profile brand to join SLG’s portfolio of licensed products. LMX joins the likes of Millie Mackintosh, Tokidoki, Zoella and Claudia Winkelman.

Meanwhile, Little Mix is now among the world’s biggest bands having sold more than 44 million records. They’re the latest to celebrities to launch a beauty range, following the likes of David Beckham and Beyonce.

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