As is now the norm for the Roy Lowe & Sons boys when they attended any trade show, the licensee's Las Vegas-based exploits included plenty of drinking and a little fundraising for the industry charity, The Light Fund.
In honour of Danilo's Trevor Jones’ 60th birthday, the usual cajoling, arm twisting and extortion were masqueraded under a thinly veiled veneer of a sweepstake based on his town of birth.
The usual rules of engagement were in operation, $30 a go, with the winner 'getting the option' to win $300.
After three days of what they referred to as 'daylight robbery', an impressive total of nearly £2,200 was raised to enhance the charity coffers. This was boosted by the generosity of the winner Rob Corney of Bulldog Licensing, who donated the winnings back to the charity.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.